Amazon Ring security
Rebrand the Ring security page for Amazon
Ring is a well-known video doorbell and security camera brand owned by Amazon.
They wanted to rebrand their deals pages ahead of Prime Day, to optimise their presence among competitors and showcase their technology across doorbells, indoor and outdoor security cameras.
The pages needed to be clean, with the benefits clearly highlighted across multiple touchpoints. It was also crucial that pages were easily scannable, with room for the products included in the deal.
And it had to be SEO and GEO-friendly, to drive traffic to the site for the peak sales period.
Work
Headline development
Campaign creative
Top-line product description summaries
Optimised for search
The main Deals page outlined the key benefits of Ring’s offering. See the full page here. flows.
The Video doorbells page showcased camera quality. See the full page here. flows.
While the cameras page needed to demonstrate the 4K indoor and outdoor camera technology, designed to keep an eye on pets and help protect homes. See the full page here. flows.