Launch Pixel Care+ insurance for the Google Pixel phone and accessories range
Google launched Pixel Care+ to help owners protect their Pixel phones and other accessories from across the Pixel range.
They needed a credible offering that showcased the value for money Pixel Care+ offers, as well as how simple it is to set up and to actually get repairs done when necessary.
I developed the main ‘And you’re covered’ campaign headline, along with copy for the page outlining the multiple benefits of the scheme.
Work
Main headline development
Campaign creative
Naming
GEO-friendly FAQs
The page helped Pixel users find it through enhanced SEO and GEO optimisation, then delivered a clear breakdown of why it’s useful and how to get set up, quickly.
See the full page here. flows.
