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Profit

Copy that pays dividends

It's hard to get customers to select your great offers over anyone else's.

As an experienced financial copywriter I'll help you make sure they get the message, whether it's in an email, on a website or in an article.

My clients include Lloyds TSB, RBS and NatWest. I've also written numerous news articles on offshore finance, so I can help you explain your QROPS to HNWIs without getting bogged down in jargon.

Whatever you want to say, decent copy always gives a great return on investment.

Fuller Roper accountants

I wrote the website content for Bath-based accountants Fuller and Roper. It needed to be professional, but get across the company's friendly, personal ethos in language that didn't scare people away.

Lloyds TSB

Website banner ads – short, sharp web tiles to promote account upgrades through the LTSB customer-facing website.

Royal Bank of Scotland

Postcards and a briefing to support the ‘Here for you’ TV ad campaign in Scotland.

Lloyds TSB

Internet banking campaign - short copy for seven swatch cards on key themes highlighting the benefits to customers of signing up for internet banking.

The campaign used a cabin crew-style ‘leading the way’ idea to promote internet banking and the copy was themed accordingly.