A Foxy view of the world
Why internal comms count
21 June 2013
One of the great things about writing internal comms, particularly copy for regular magazines, is getting to speak to people from right across the company.
What always warms the cockles of my heart is the passion with which people talk about their work, whether they're the MD or working on the shop floor.
There is a genuine belief that every individual's role is important and that they are helping to make a difference for a company doing great things.
I think that's why internal comms are so important. Engaging employees at all levels, through different media, means that the corporate message begins at home.
In turn, this passes on a consistent brand essence to external customers, helping to make sure everyone is singing from the same hymn sheet.
Well-managed internal comms can have a real impact on how a company is perceived, both internally and, by extrapolation, externally, too.
So viva great internal comms and may people continue to be passionate about their work!