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Adidada - Does surrealism in ads work?

Of course, brands have long gone for the impact ad to promote their products, but the trend seems to be to go for something utterly unrelated, preferably jammed full of supercelebs and hope the association rubs off.

Check out this new ad from Adidas which features such luminaries as David Beckham, Snoop Dogg and Noel Gallagher in the Star Wars cantina.

It's witty, surreal and very clever - but does it make you want to buy Adidas?

Adidas Star Wars ad, surrealism in ads, Beckham, Snoop Dogg
adidada-does-surrealism-in-ads-work