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A Foxy view of the world

A nice, new notebook

Funny how new technology often borrows words from days of yore so that people understand what the hell they’re supposed to do with it.

Computing is an obvious example, what with folders, inboxes and desktops.

To that end, I’m loving the Black ‘n’ Red notebooks ad campaign, which plays on the use of the word ‘notebook’ for computers these days.

Alongside artfully-shot images of their hard-bound paper notebooks they’ve gone for copy such as “Wireless”, “Endless battery life” and “Optik Inside” (Optik being their special paper type).

Which leads nicely on to this Norwegian comedy sketch, based on people’s inability to move with the times.


Notebooks, black n red ad, technology words